Google (Google) SEO optimization strategy best practices

have you read countless articles about SEO optimization practices, but still feel overwhelmed by all the work required for SEO? It turns out that there are more than 200 variables on your website that will affect your overall ranking.

There are a lot of things to track. Especially if you still want to run a business. Fortunately, there is a way to ensure that you are always ahead:

Divide your SEO list into daily and monthly tasks.

By focusing on smaller SEO strategies every day, you will be able to prioritize your SEO list more effectively. Then you can sit down, watch the natural traffic roll in, and build the loyal customer base you dream of.

Therefore, in this article, we will introduce the following:

Why SEO best practices are as important as the time you use them

how to use SEO best practices every day to make things manageable

What to check every month to check your SEO strategy

Why having a good SEO strategy is only half the battle

At the end of this article, you will learn how to plan SEO tasks to increase your organic traffic. You will also learn how to increase the conversion rate by more than 50%.

let's start!

Why SEO best practices require daily and monthly routines

The term search engine optimization (SEO) is widely circulated in the marketing field. And there are good reasons.

This is a key element of any successful marketing strategy.

however, if you have ever asked yourself: "how can I maximize SEO", then you know that this short, three-letter acronym has a lot of work to do: keyword research, Content optimization, XML sitemap, technical site review, and...

…Well, you see.

To be honest, all these efforts are overwhelming. It is difficult to know how to prioritize SEO tasks (even if you already know which SEO tasks are popular and which tasks should be avoided).

This is why best SEO practices involve more than simple checklists. It is also a question of when to browse the list, so you are always at the top of the SEO game.

In other words, you should add some SEO skills to your daily SEO routines while still leaving room for your monthly SEO task list.

By doing small-scale SEO work every day, your monthly work will become a breeze!

So let's start focusing on the types of daily SEO routines that should be developed.

What are the daily SEO best practices?

Doing an SEO routine once a day need not be too complicated. In fact, you only need four things for your daily SEO tasks:

The time you spend on this list each day will vary based on your business model and marketing plan. In other words, you should spend at least some time on your daily SEO task list.

1. Sign in to your analysis

The first thing in a daily SEO routine should be to use some basic web metrics to check. Now, let’s be clear: you don’t have to delve into website traffic and performance every day.

That's too much trouble.

But you do need to start an SEO routine by checking Google Analytics and Google Search Console (we will also show you how to use MonsterInsights to simplify this process).

Google Analytics shows you detailed information about audiences, traffic, and conversions, while Google Search Console gives you insight into the overall performance of your website through Google’s search engine.

What to check on Google Analytics

Now, before we start, these tips assume that you have already configured Google Analytics. You should also keep in mind some key performance indicators (KPIs).

You should check three indicators of SEO daily tasks:

Overview

Unique pageviews

Conversions

Overview

When you log in to Google Analytics, the overview will be the first thing you see:

This allows you to fully understand any changes in website traffic that week. It also shows how visitors interact with your website through bounce rate and session duration. An increase in any category is green, and a decrease is red.

See a lot of red? You may want to find out the reason behind it. If the sharp drop cannot be compensated, please study these Google penalties and how to recover from them. If the report shows drops and rebounds, it may be that you have encountered some site issues that can be resolved.

If most of what you see is green, or there is a decline and a rebound, you can move on to the next indicator.

Unique pageviews

To find unique pageviews, go to the left menu and click Behavior»Overview:

Then, you should see a graph with the following data below: pageviews, unique pageviews, average. Time on page, bounce rate and exit percentage:

What you are looking for here are unique pageviews.

Unique page views is a good indicator to check every day, because it displays the visitor’s page views by session rather than per page. This means you can more accurately understand the traffic passing through your website.

As unique pageviews begin to enter your daily work, you will understand what your average weekly and monthly unique pageviews should be.

By default, you will see the unique pageviews for that week. however, you should also consider checking the month you are in to ensure that your goals are met.

To change the date range of the data, go to the upper right corner and click on the date in the calendar:

This will allow you to quickly understand your relationship with your monthly goals.

Conversions

This step assumes that you have set at least one conversion goal. If you haven’t (or don’t know how), then you definitely need to read our article to learn how to track conversions.

This article will get you completely started and show you how to create and track goals.

After setting a conversion goal, you only need a quick glance to make sure that the goal is near your monthly average. To do this, go to the left menu and click "Get" »"Overview":

Then, you will see a breakdown of the traffic source, the number of users, and most importantly the conversion rate:

When checking every day, don’t worry about where the traffic comes from. It can be checked in your monthly SEO routine. Now, you just want to make sure that your conversion rate meets your goals.

If you scroll down, you can get more specific conversion metrics than the chart:

Again, you don’t need to spend too much time here. You just want to make sure that there are no major reductions to investigate.

Small fluctuations are completely normal and can be expected.

What to check with Google Search Console

After checking the traffic and conversions, it’s time to check the overall performance of the website. For this, we will rely on Google Search Console (GSC).

If you have not yet connected your website to GSC, please check our information on Master Google Search Console. This will allow your website to run on GSC in just a few minutes.

For your daily list of SEO best practices, you only need to check the GSC overview on the homepage. This will show you:

Effect (click from web search)

Coverage (indicating URLs that Google can and cannot index)

Enhanced functions (mobile performance and speed)

If you have time, you can study each category in more depth and get a complete report. however, it is not necessary every day.

Just use Google Analytics and Google Search Console to check to make sure everything is running properly to prevent any accidents. If there is a problem, you will be ready to resolve it quickly.

Consolidate your analysis reports

If you use WordPress, you can use MonsterInsights to make the whole process easier.

With MonsterInsights, you can create custom reports for Google Analytics and Google Search Console directly in the WordPress dashboard. In this way, all you need to do is log in to WordPress, and all the daily SEO information is waiting for you.

Check out this article on connecting Google Search Console to Google Analytics to get started.

Then, if you have a MonsterInsights Plus license key or higher, you will save GSC and Google Analytics reports in one convenient place!

2. Processing your content

Content marketing is one of the best ways to drive traffic to your website. It can also help you establish yourself as an authority in your field.

Oh, it's free.

But for busy business owners, there is a drawback: creating content takes a lot of time.

This is why SEO best practice is to devote at least a small part of the day to creating new content. This means spending some time working in at least one of the following four areas:

Brainstorming

One of the hardest parts of relying on content marketing to drive organic traffic to your website is what you want to talk about. Spending a few minutes each day brainstorming ideas for the next blog post or marketing video is a great way to stay motivated.

the study

If you are writing a blog or social media post, you need to know what you are talking about. To do this, you should allow time to thoroughly research a topic before touching the paper (or the key with your finger).

Incorrect information and insufficient research on content, nothing is more important than damaging your credibility.

Please read it first. Write it later.

Update old content

One of the interesting parts of content marketing is that nothing is actually done. Even "evergreen" content sometimes needs to be updated.

As time passes and new technologies or statistics emerge, you should update outdated content.

Check your profile to see if there are any older posts that can be modified to the latest version.

Create new content

You have brainstormed, researched, and now you can start writing. But in the (slightly) modified words of Nathaniel hawthorne, "easy reading is hard text."

This applies to almost everything: YouTube videos, podcasts, infographics, etc.

The truth is that creating high-quality content is very time-consuming. This is why it should be part of your daily SEO activities!

With a small amount of time each day, you can publish content reliably and consistently, which will help your audience and rank your website on Google.

3. Perform link building

One of the biggest factors in SEO is link building. It's not clear to what extent link building helps your SEO, but we know it can.

And to a large extent.

But just like creating content, link building takes a lot of time. In addition, this is very annoying. Consider one of the most classic link building strategies. you need to:

You can start to feel a lot. There are other link building strategies, but if you are looking for a magic button, you won't find it.

Link building is a lot of work. So many, that many small businesses choose to ignore this important SEO best practice.

Rather than let the link building process overwhelm you, why not make it a small part of your daily SEO routine?

Give yourself a goal to visit 3-5 high-quality, reputable websites every day to get links.

That small amount can add up quickly. In fact, if you only visit 5 blogs or websites a day, there will be 1,200 emails throughout the year.

By dividing the link building work into smaller daily workloads, you may stay motivated and build more links over time.

Think of link building as a marathon rather than a sprint.

4. Keep social media alive

A great way to attract organic traffic to your website is to maintain consistent posting on social media. Adding social media to your daily SEO routine means you need to develop a social media strategy that suits your business.

Companies that sell through social media are 40% more likely to achieve their revenue goals than non-social sellers. Moreover, in terms of consumers, more than 30% of users prefer to contact the brand via social media rather than via phone.

Need a place to start? here are 9 ways to expand your email list through social media.

Keep the following points in mind when using social media every day:

The last one may be the most difficult part. Social media has found a way to combine business and entertainment. You tweeted the latest article on Twitter and ended up in the rabbit hole of endless cat videos.

how to avoid this situation? By using some great technology.

Using tools such as Buffer or hootsuite, you can schedule posts without having to act on the social media platform itself. You can even choose the best time to post information on social media to automatically send the information.

Check out our list of the best social media marketing tools, which will not only give you an unfair advantage, but also allow you to focus and focus.

That's it!

These four things may not be new strategies for SEO, but they include everything needed to manage a content marketing strategy.

Now, when it comes to monthly SEO tasks, you will not be forced to spend hours sifting through the data. Your finger is already on the search engine optimization strategy.

What to do during monthly SEO check

You have obtained the daily SEO checklist. Now, you need to spend at least some time each month to complete two tasks:

An in-depth SEO site audit

A content review

1. In-depth SEO website audit

This is where your SEO practice begins to dig deeper. You should spend a lot of time on the website looking for technical issues that need to be resolved.

Fortunately, you have plenty of tools to help you.

One tool we recommend is SEMrush and its site review tool.

With site audits, you will get a health score and gain insight into any issues your site is experiencing:

You will also get a list of warnings that teach you why there are problems and how to solve them:

When you click "Why and how to fix it", you will get clear instructions:

We like SEMrush

Google (Google) SEO optimization strategy best practices

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