Google optimization knowledge

webmasterworld.com的创始人Brett Tabke，是搜索引擎优化领域里教皇级的人物。他有一篇特别闻名的关于Google排名优化的文章，标题是“十二个月内，仅仅依靠Google打造成功网站站点”。这篇文章写于2002年2月3号，到眼前为止，这篇文章还是被奉为Google排名优化的圣经。所有资深的搜索引擎专家无不对这篇文章推崇倍至，而且 Brett Tabke也多次自豪的声明，就算过了四年时间，历尽了多次Google更新和Google算法的改变，他的这篇Google排名优化文章还是没什么好改动的。
下面就是此文的大概内容：
让我们跳过理论来看看实际对Google有效的方法。我知道下面的这个系统对Google来说，每一次都有效，而且对所有的要害词都有效。这个系统是我给客户做网站站点时所应用的，而且百试不爽。成功的程度当然也取决于网站站点所在的行业，潜在市场和竞争水平。下面的要点可以让你仅仅依靠Google，在一年的时间里，打造一个成功的网站站点。
a)预备工作和树立内容。
在你注册域名之前，你就应该记录下你的想法，应该预备足够100个网页的内容。请注重是至少。这100个网页应该是真正的内容，而不是链接页，关于我们页，联系-我们或者版权声明等等杂七杂八的网页。
b)域名。
你应该选择一个很轻易树立品牌的域名，你要的是Google.com，而不是要害词.com。充斥要害词的域名应该被丢弃，易于树立品牌的和轻易辩识的域名才是-最好的。
域名当中所包含的要害词作用现在特别之小。为什么goto.com改名为overture.com，那次改名是我所见过的，最大胆的策略之一。这个改名的策略摧-毁了几年时间所树立的品牌。
c）网站站点设计越简单越好。
一个指标是文字内容的比重应该大于hTML格式的比重。整个网页应该规范化，应该在所有的浏览器上显示平常。比如使它符合hTML3.2标准。搜索引擎蜘蛛还并-不太喜爱hTML4.0标准。
应该远离那些太重的因素：flash, dom, java script等。假如你必须要使用这些脚本的话，把他们作为外部文件来使用。在我看来，根本没有必要使用这些东西。这些东西几乎不能给一个网站站点增色，却会极大的从各个方面伤害网站站点的表现（搜索引擎友好问题只是其中之一）。
用逻辑的方式安排你的网站站点，可以在目录名当中使用要害词。你也可以采用另外一种方法，也就是把所有的网页都放在根目录当中（这种方法很少见，但是事实证实是特别-好的有效的方法）。
不要让你的网站站点堆砌一大堆没用的东西，比如说提议使用什么什么浏览器，或者计数器等等，使它保持最简单化，看起来专业化。向Google自己学习，看看他的主页-，简单的没法再简单了。这也正是人们所需要的。
速度不是最重要的因素之一，而是唯独的重要因素。你的网页应该特别快速，假如你的网页会延时3，4秒钟，你就完蛋了。当然假如你的主机和访客在不同的国家，3，4秒钟还有情可原，对当地的访客来说，3到4秒钟的下载时间已经是极限了。超过这个时间，每多一秒钟，你就会丧失10%的流量。而这10%的流量可能正是成功与失败的分野。
d)网页大小
越小越好，最好保持在15K以下。越小越好，最好保持在12K以下。越小越好，你最好保持在10K以下。你明白了我的意思了吧。比5K大，小于10K，这是最好-的。很难做到，但是却是最有效的。对搜索引擎也有效，对访客也有效。
e)内容
天天建一页两百到五百字的网页。假如你不知道该写些什么的话，做点要害词调查，然后根据你所得到的热门要害词写文章。
f)密度，位置等等
简单老式的SEO，在这些地方用一次你的要害词：网页标题，说明标签，正文标题，网址URL，黑体，斜体，网页的最开始。要害词密度介于5%到20%之间（也别太在意）。写出好的文章，并且检查错字。拼写检查（对中文来说，检查错字）正在变得越来越重要。因为搜索引擎已经开始运用自动纠错功能，所以已经没有可以-写错别字的借口了。
g)导出链接
在每一个网页连向一到两个排名高的网站站点，在链接文字当中加上要害词（这一点对未来来说很重要）。
h)网站站点内的交叉链接
指的是同一个网站站点内的链接。在你的网站站点之内，高质量的内容之间互相链接起来。假如一个网页是关于食物的，那么你应该确保这页连向关于苹果的和蔬菜的那些页。尤其-对Google来说，基于共同内容的相互链接对在你的网站站点之内分享PR是特别重要的。
你要的不是使其他网页黯然失色的一个全明星网页，你需要的是50个天天吸引一个访客的网页，而不是一个天天吸引50个访客的网页。假如你发觉你的网站站点里面有一页，的确是吸引大部分流量的页，那么你就应该把这一页的PR值通过交叉链接，分散到其他网页上。这有一点像老话说的分享财富。
i)开通网站站点
最好不要使用虚擬主机。最好使用你自己的单独的IP地址。确保你的网站站点可以被搜索引擎蜘蛛所索引。所有的网页都应该连向你网站站点里其他的网页。所有的网页距离主页-都不应该超过两次点击。所有内容页也都应该链接回主页。一个在所有页上都存在的菜单系统，应该链接到你的网站站点上的主要部分。
在你完成一个高质量的网站站点之前，不要把它开通。开通一个不好的网站站点，比不开通网站站点更糟糕，你要的是从一开始就是一个优秀的网站站点。
申请登录开放目录，假如你有预算的话，也申请提交到雅虎和其他付费目录。假如没有预算的话，可以试试雅虎的免费提交，但是不要抱太大希望。
j)网站站点提交
把主页提交到Google等搜索引擎，然后接下来六个月就忘了这件事。没错，提交，然后忘了它。
k)记录和跟踪
使用一个高质量的能够记录访客来源的日志分析软件。假如你的主机提供商不提供访客来源，你就应该使用另外一家主机提供商。
l)观察蜘蛛
观察来自搜索引擎的蜘蛛们，确保蜘蛛在爬行你的整个网站站点。假如不是的话，你应该检查你的所有链接系统，确保蜘蛛能发觉你整个的网站站点。假如搜索引擎需要两次才干检-索完你的网站站点，你也不要害怕。对很多搜索引擎来说，可能需要六个月才干发觉和爬行你的网站站点。
m)主题性的分类目录
几乎每一个行业都它自己的权威分类目录，去提交到这些分类目录当中。
n)链接
到 Google版本的开放目录查看一下你的网站站点所在的行业，找到那些可以免费交换链接的网站站点，要求和这些网站站点交换链接。在主题性的网页上选择一段内容做为链出的文字。假如那些网站站点的站长不乐意和你交换链接，也没什么，继续下一个。每一天与一个新的网站站点交换链接，一个很简短的个人化的邮件就足够了。假如某个网站不乐意链接向你，别把它当回事-实际上早晚有一天他们会的。
o)内容
天天一页高质量的有内容的网页。有实效性的有主题的文章永远是最好的。避免太多博客型的个人化的东西，应该写更多文章类型的一般观众乐意看的内容。
提高你的写作技巧，学习适合网上人群的写作方式，多分段，短句子，读起来快的内容。大部分的网站站点访客不是读，而是浏览。这也就是为什么短的文章很重要。假如你看-到一大篇不分段的文章，很多人立刻就会按返回按纽了。
人们不会浪费15秒的时间，来了解你的花里唬哨的菜单系统是怎么工作的。某一个大公司的网站站点放上一个flash菜单系统，并不意味着你也必须这么做。
使用标题，使用黑体来强调重点，并且也是逻辑分割。
p)秘密武器
离所谓的秘密武器，或者今天有用明天就没用的东西远一点。不要用任何看起来像垃圾的东西，任何不道德的，或任何接近于作弊手段的东西。
q)导出链接
当你收到交换链接恳求的时候，要细心查看对方的网站站点，不要轻易就链接回去。通过Google查看他们的网站站点，并看他们的PR值。不要链接到有问题的网站站点和质量不-高的网站站点。确保对方网站站点和你的类似，是同一个行业的。
r)丰富你的网站站点
可以用一些内容丰富你的网站站点。比如说推荐网页给你的朋友，论坛，邮件列表，电子杂志等等。去看一下你本行业的论坛，读的越多越好，直到你读不下去了。
s)注重小册子类型的网站站点
假如你运行的是电子商务网站站点，或者你有一个真正的店面，想把生意扩充到英特网上，要注重不要把你的网站站点做成一个宣传手册。想想人们需要什么，访客不是来你的网站站点看你的内容，他们是来你的网站站点寻找他们自己所需要的内容。在你的文章当中，尽量少谈你自己和你的产品（我知道你在怀疑，你自己好好想想）。
t)天天增加一个网页
回到要害词钻研，找出好的点子，写新的网页。
u)钻研日志文件
过了30到60天之后，你应该开始从已经被登录的地方得到一些访客。细心看一下，人们是用什么要害词搜索找到你的网站站点的？是不是有一些很莫名奇妙的要害词组合？-为什么人们会用这些要害词找到你的网站站点呢？有没有什么东西是你所忽视了的呢？很有可能你应该以这些为主题，创建更多的网页。
细心钻研你的网站站点和日志，给搜索引擎需要的网页。搜索引擎会正确的告诉你，他们想要什么。你要细心的看，在你的网站站点日志当中有一座有待开发的金矿。
v)实效性的话题
在你的行业当中，永远走在别人前面。比如说假如一个大公司Z，在年底要推出产品A，那你可以在十月份之前就做好一个网页，是关于产品A的。那么在十二月份之前，-搜索引擎就已经收录了这个网页。
w)朋友和家人
社交联系网络对一个网站站点的成功也特别要害，这也是你看那些论坛的时间要得到回报的时候了。仅仅是看永远是没什么用的，论坛的价值就在于和其他的同事及网友交流。-通过交流，你可以得到长远的利益，而不是仅仅读论坛。这种交际网络也会通过其他方面得到回馈。比如说导入链接小窍门，电子邮件交换意见，成为这个行业的专家的可-能性等等。
x)记录
假如你天天增加一个网页的话，你会发觉有的时候，一个好主意忽然就出现了，没准你正在洗澡（先擦干了），正在驾车（先把车靠在路边）或者也许就在桌子上趴着。当-一个好的点子出现的时候，把它记下来。不然十分钟以后，你就会忘了你刚想起来的主意。
要把它先记下来，然后再把细节写出来。当你没什么好点子的时候，把这些记录拿出来。这听起来很简单，但是却是一个屡试不爽的好主意。
y)六个月的时候，检查提交的网站站点
看一下你所提交过网站站点的地方，是不是收录了你的网站站点。假如还没有的话，就再提交一次，然后再一次忘记。试一下那些免费的分类目录。
z)天天建增加一页高质量的网页
这一点已经反复好几次了，Google喜爱内容，大量的高质量的内容。以一系列要害词为基础的广泛的内容。在经过一年以后，你应该已经有了400页左右高质量的-内容。这些内容应该使你的网站站点在很广泛的要害词里面得到好的排名。
做这26件事，我担保你一年以后，你会有一个成功的网站站点。它将能从搜索引擎中得到天天五百到两千个访客。
Brett Tabke, the founder of webmasterworld.com, is a pope-level figure in the field of search engine optimization. he has a particularly well-known article on Google ranking optimization, with the title "In twelve months, rely solely on Google to build a successful website." This article was written on February 3, 2002. As of now, this article is still regarded as the bible of Google ranking optimization. All senior search engine experts praised this article highly, and Brett Tabke has also repeatedly proudly declared that even after four years, he has experienced many Google updates and Google algorithm changes. his Google rankings The optimization article still has nothing to change.
The following is the general content of this article:
Let’s skip the theory and see what actually works for Google. I know that the following system is effective for Google every time, and it is effective for all key words. This system was used when I made a website for my clients, and it was unsatisfactory. The degree of success of course also depends on the industry in which the website is located, the potential market and the level of competition. The following points can make you rely solely on Google to build a successful website in one year.
a) Preparation work and content establishment.
Before you register a domain name, you should record your thoughts and prepare enough content for 100 web pages. Please pay attention to at least. These 100 web pages should be real content, not link pages, about us pages, contact-us or copyright notices and so on.
b) Domain name.
You should choose a domain name that is easy to establish a brand, you want Google.com, not the key word.com. Domain names full of key words should be discarded, and the ones that are easy to establish a brand and easy to recognize are the best ones.
The key words contained in domain names are now particularly small. Why did goto.com change its name to overture.com? That change was one of the boldest strategies I have ever seen. This strategy of renaming destroyed-destroyed the brand established in a few years.
c) The simpler the website design, the better.
One indicator is that the proportion of text content should be greater than that of hTML format. The entire web page should be standardized and should be displayed as usual on all browsers. For example, make it conform to the hTML3.2 standard. Search engine spiders also don't like the hTML 4.0 standard.
Should stay away from those too heavy factors: flash, dom, java script, etc. If you must use these scripts, use them as external files. In my opinion, there is no need to use these things. These things can hardly add color to a website, but will greatly harm the performance of the website in all aspects (search engine friendliness is only one of them).
Arrange your website in a logical way, you can use key words in the directory name. You can also use another method, which is to put all web pages in the root directory (this method is rare, but it turns out to be a particularly good and effective method).
Don't let your website pile up with a lot of useless things, such as what browser to use, or counters, etc., to keep it simple and professional. Learn from Google yourself and look at his homepage-it can't be simpler. This is exactly what people need.
Speed is not one of the most important factors, but the only important factor. Your web page should be extremely fast. If your web page is delayed by 3 or 4 seconds, you are done. Of course, if your host and visitors are in different countries, 3 or 4 seconds is understandable. For local visitors, the download time of 3 to 4 seconds is already the limit. After this time, every additional second, you will lose 10% of your traffic. And this 10% of traffic may be the dividing line between success and failure.
d) Web page size
The smaller the better, and it is best to keep it below 15K. The smaller the better, and it is best to keep it below 12K. The smaller the better, you'd better keep it below 10K. You understand what I mean. It is larger than 5K and less than 10K, which is the best. It is difficult to do, but it is the most effective. It is also effective for search engines, and it is also effective for visitors.
e) content
Build a web page of 200 to 500 words every day. If you don't know what to write, do some key word research, and then write an article based on the popular key words you get.
f) Density, location, etc.
Simple old-fashioned SEO, use your key words once in these places: page title, description tag, body title, URL, bold, italic, the beginning of the page. The key word density is between 5% and 20% (don’t care too much). Write a good article and check for typos. Spell checking (for Chinese, checking for typos) is becoming more and more important. Because search engines have begun to use automatic error correction, there is no excuse for typos.
g) Export link
In each page link to one or two high-ranking websites, add key words in the link text (this is very important for the future).
h) Cross-links within the website
Refers to links within the same website. Within your website, high-quality content is linked to each other. If a web page is about food, then you should make sure that this page links to pages about apples and vegetables. Especially-for Google, mutual links based on common content are particularly important for sharing PR within your website.
What you want is not an all-star page that eclipses other pages. What you need is a page that attracts one visitor every day, not a page that attracts 50 visitors every day. If you find that there is a page in your website, which is indeed the page that attracts most of the traffic, then you should spread the PR value of this page to other pages through cross links. This is a bit like the old saying about sharing wealth.
i) Open the website
It is best not to use virtual hosts. It is best to use your own separate IP address. Make sure your website can be indexed by search engine spiders. All pages should link to other pages in your website. All pages are away from the homepage-no more than two clicks. All content pages should also link back to the home page. A menu system that exists on all pages should link to the main part of your website.
Don't activate a high-quality website until you have completed it. Opening a bad website is worse than not opening a website. What you want is a good website from the beginning.
Apply to log in to the open catalog, and if you have a budget, also apply to submit to Yahoo and other paid catalogs. If you don’t have a budget, you can try Yahoo’s free submission, but don’t hope too much.
j) Website submission
Submit the homepage to search engines such as Google, and then forget about it in the next six months. Yes, submit it, and then forget it.
k) Recording and tracking
Use a high-quality log analysis software that can record the source of visitors. If your hosting provider does not provide visitor sources, you should use another hosting provider.
l) Observe the spider
Observe the spiders from search engines and make sure they are crawling your entire website. If not, you should check all your link systems to make sure that the spider can find your entire website. If the search engine needs to check twice-after searching your website, don't be afraid. For many search engines, it may take six months to discover and crawl your website.
m) Thematic categories
Almost every industry has its own authoritative classification catalog to submit to these classification catalogs.
n) link
Go to the Google version of the open directory to check the industry in which your website is located, find those websites that can exchange links for free, and ask to exchange links with these websites. Select a piece of content on the thematic webpage as the link text. If the webmasters of those sites are not willing to exchange links with you, it’s okay, continue to the next one. To exchange links with a new website every day, a short personalized email is enough. If a website is not happy to link to you, don't take it seriously-in fact they will one day.
o) Content
A high-quality web page with content every day. Effective and topical articles are always the best. Avoid too many blog-style personalizations, and write more articles that the general audience is happy to read.
Improve your writing skills, learn how to write suitable for online people, multi-section, short sentences, fast-reading content. Most website visitors do not read, but browse. This is why short articles are important. If you read a large article that is not segmented, many people will immediately press the back button.
People will not waste 15 seconds to understand how your fancy menu system works. Putting a flash menu system on the website of a large company does not mean you have to do the same.
Use headings, use boldface to emphasize important points, and also logically separate them.
p) Secret weapon
Stay away from so-called secret weapons, or things that are useful today but not useful tomorrow. Don't use anything that looks like rubbish, anything that is unethical, or anything that is close to cheating.
q) Export link
When you receive a request for link exchange, check the other party's website carefully and don't just link back. Check their website through Google and see their PR value. Don't link to problematic websites and low-quality websites. Make sure that the other party's website is similar to yours and is in the same industry.
r) Enrich your website
You can enrich your website with some content. For example, recommend web pages to your friends, forums, mailing lists, e-magazines, etc. Take a look at the forums in your industry. The more you read, the better, until you can't read it anymore.
s) Websites that focus on brochure type
If you are running an e-commerce website, or you have a real storefront and want to expand your business to the Internet, pay attention not to turn your website into a brochure. Think about what people need. Visitors don't come to your website to see your content, they come to your website to find what they need. In your article, try to talk about yourself and your product as little as possible (I know you are skeptical, think about it yourself).
t) Add a web page every day
Go back to the key words to study, find good ideas, and write a new web page.
u) Delving into log files
After 30 to 60 days, you should start to get some visitors from places where you have been logged in. Take a closer look. What key word search does people use to find your website? Are there some very inexplicable key phrases? -Why do people use these key words to find your website? Is there anything that you have overlooked? It is very likely that you should create more web pages with these themes.
Carefully study your website and logs, and give the pages that search engines need. Search engines will tell you exactly what they want. You have to look carefully, there is a gold mine to be developed in your website log.
v) Effective topics
In your industry, always be ahead of others. For example, if a large company Z wants to launch product A at the end of the year, you can make a webpage about product A before October. So before December,-search engines had already included this page.
w) Friends and family
Social networking is also critical to the success of a website. This is also the time when you will be rewarded for your time in those forums. Just looking at it is always useless. The value of the forum lies in communicating with other colleagues and netizens. -Through communication, you can get long-term benefits instead of just reading forums. This social network will also be rewarded in other ways. For example, import link tips, e-mail exchange of opinions, the possibility of becoming an expert in this industry, and so on.
x) Record
If you add a web page every day, you will find that sometimes, a good idea suddenly appears, maybe you are taking a shower (drying first), driving a car (leaving the car on the side of the road first) or maybe at the table On tummy. When-a good idea comes up, write it down. Otherwise, after ten minutes, you will forget the idea you just remembered.
Write it down first, and then write down the details. When you have no good ideas, take these records out. This sounds simple, but it is a good idea that has been tried and tested.
y) Check the submitted website at six months
Take a look at the place where you have submitted your website and see if your website is included. If not, submit it again and forget it again. Try those free catalogs.
z) Build a high-quality web page every day
This has been repeated several times, Google loves content, a lot of high-quality content. Extensive content based on a series of key words. After a year, you should have about 400 pages of high-quality content. This content should make your website rank well in a wide range of key words.
After doing these 26 things, I guarantee that you will have a successful website in one year. It will get 500 to 2,000 visitors every day from the search engine.

Google optimization knowledge

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