Google优化一般流程和一些常识
很多朋友一谈到GOOGLE排名,总以为它是单一的网页标签优化处理,其实,这种观点是错误的。
我做GOOGLE排名服务,要做的有以下几步工作:
第一步:网站站点诊断,包括:
网站站点结构诊断:看其是否适合搜索引擎习惯;
网站站点页面诊断:看其是否布局合理,处理得当;
网站站点文件名诊断:看其是否用了不合理的文件名;
网站站点营销基础诊断:看其目前所用的网络推广方面是否合理。
第二步:网站站点基础流量分析:
流量统计系统安装
流量来路分析,
地区分布分析,
第三步:网站站点优化处理:
网站站点结构优化:让网站站点结构合理化,以适合搜索引擎习惯
网站站点页面优化:关键词布局,图文处理等。
网站站点连接优化:让网站站点整体的连接系统化,一方面有助于搜索引擎搜索,一方面结合用户习惯,引导用户来看网站站点的内容,以促成最后的生意成交。
网站站点标签优化:网站站点标签设计,优化。
第四步:GOOGLE排名其他策略:
制造流量:GOOGLE排名关键还是流量啊,这个过程中我们会用到许多网络营销方法。
制造外部连接:通过友情连接,文章宣传,帖子宣传等等各种方式提高网站站点外部里连接。
其他付费广告… …
网站站点要想再GOOGLE排名做的好,首先要自身做的好,推广好,才能取得较好的排名。所以对网站站点进行GOOGLE排名要站在综合营销的角度来考虑,然后去做。这样才能达到效果。
如果想靠单一的标签优化,以及作弊手段达到GOOGLE排名考前的效果,那是十分幼稚可笑的。
毕竟,GOOGLE排名还是为了推广网站站点。那么,网站站点的综合推广做好了,可以在google取的较好的排名就是情理之中的事了。
【什么是Google优化】
Google优化,是针对Google搜索引擎进行的“搜索引擎优化”,指根据Google搜索引擎的网站站点排名规则进行网站站点的规划,网页的设计,以确保网站站点从内容、结构、链接等尽量符合Google排名规律,能在搜索引擎上获得较好的排位,让更多的潜在客户能够很快地找到你,从而求得网络营销效果的最大化。
搜索引擎在排名网站站点时,不仅要看网页的信息相关度,同时也会考虑网站站点的声望如何,比如外部链接有多少,网页的点击率有多高等等。因此一个内容充实的网站站点肯定会排在内容贫乏的网站站点前面。
巨大的访问量和影响力使得Google排名(即Google左侧排名)是精明的网络营销商家必争之地!通过优化实现稳定首页排名可以带来无限商机和长远发展以及利润,落后的排名不仅是效益的损失,同时意味着将一次次宝贵商机,恭手让与竞争对手!
【google优化左侧排名能永远第一吗?】
所有进行过google左侧排名推广的企业都希望自己的排名越高越好,这样的心情我们非常能理解!我们也经常接到客户的电话要求把他们网站站点的google左侧排名做到第一,或一定要求做到google左侧排名第一位置的。在这里我们要告诉广大客户的是:我们有实力将大部份的关键词做到google左侧排名第一的位置,但没有任何人能保证你的排位永远排在google左侧排名第位。google左侧排名本身就是自然排名,是根据一个网页的相关性和重要性进行打分排序的,这是一个动态的排名,他的排名也许会有一些波动,存在此消彼涨的铁定规律,毕竟排位就只那几个。在google大全中我们也可以找到“没有任何人能保证你永远排在google左侧排名第一名”的信息。对我们google左侧排名服务商来讲会尽可能为我们的客户获得更高排名。从而为客户带来价值!但我们也需要一定的承诺空间,这样如果google左侧排名有一些小变动的时候,我们有时间来进行调整。我们承诺google左侧排名的排位一般是google首页前十名的排位。
【google优化是作弊吗?】
google左侧排名在中国兴起两三年,可以说也是在刚起步的阶段。这期间google左侧排名也经历了几次大调整,每一次的调整也许就会有一批违规的网站站点受到惩罚。很多搞google左侧排名的公司看到自己做的客户站受到惩罚会告诉客户:“这是不可避免的,因为google左侧排名本来就是作弊!”,曾经有一个客户问我你会通过作弊来排名吗?我回答说不是,结果客户一下子严肃起来,提高声音问我到:你不作弊你怎么能把google左侧排名做上来?言下之间是怀疑我的诚信问题,在他看来google左侧排名不作弊是不可能做上来的,这是好可悲的想法!!其实google左侧排名和作弊是完全两个要概念的问题。真正的google左侧排名是通过丰富内容、调整网站站点结构等方法来提高网站站点的相关性和重要性,从而让网站站点更符合google左侧排名的规则,最终获得好的google左侧排名的排位,在中国称为搜索引擎优化,在国外称为SEO(search engine optimizer)。而作弊却是通过google禁止的一些手段,欺骗google和用户来提高排名的方法,请看google对一些作弊行为的定义:
避免隐藏文字或隐藏连结。
不要使用伪装或鬼祟的重新导向功能。
不要寄出自动的查询给 Google。
不要加载具有不相关字词的网页。
不要建立拥有大量相同内容的多个网页、子网域或网域。
避免用专门为搜寻引擎建立的「入口」网页,或其它如 Affiliate Program (类似口耳相传的营销模式) 这种极少或甚至没有原始内容的「俗套」方法。
这些质量指南包含最常见的欺诈或人为操控行为的类型,但是 Goolge 也可能向其它未列在此处的误导行为 (例如,欺骗使用者注册知名网站站点的不同拼字网页) 做出严厉的回应。 只是因为特定欺诈技术没有包含在此页面,就认为 Google 会核准此行为,这种想法很危险。 网站站点管理员只要尽心尽力维护上面所列出的这些基本原则的精神,将可以提供给使用者更完善的经验,其次可以坐拥更好的排名,且远在那些成天只想钻漏洞的人之上!
可见,虽然有很多人利用作弊的方法获得好的google左侧排名,但google左侧排名并不等于作弊,作弊获得的google左侧排名是不长久的,最终会受到google的惩罚。
【了解Google左侧及Google左侧排名的价值】
搜索引擎排名是最好的网站站点推广方式,而Google又是搜索引擎霸主,网站站点在Google左侧排名前列,会给你带来针对性最强的潜在客户。
Patrick Ahern很清楚Google的力量,少了它,生意还真不好作。 他所任职总裁的数据复原集团(Data Recovery Group)向来在Google排名第四,而今年一月,Google在无预警的情况下将该公司排除在搜寻结果之外,结果该公司业务马上下跌了30%。
21世纪我们的营销方式已经发生了巨大的变化,21世纪是一个网络营销的时代是电子商务的时代,无论是客户还有商家都在利用互联网来获取和销售自己的产品,而客户寻找资料的工具就是搜索引擎,Google是搜索引擎中的老大,只要你占据了Google左侧排名的关键位置你就是该行业有权威有势力的企业,大部门客户尤其是有实力的客户自然会找上门来和你做生意。
【网站站点优化真的是你们所想的很简单吗?】
有些人以为以下就是所谓的网站站点优化:1:在标题是加了几十个关键字。 2:在META里加了大量的关键字,重复了一遍又一遍。3:把字体设置的跟背景颜色一样,加了大量的文字。诸如隐形页面,欺骗性重定向,作弊链接技术/恶意链接,日志欺骗行为如此类只不过是欺骗机器人的手段而已。请企业不要自行优化网站站点,搞不好的话会被搜索引擎踢出来,当这个时候您这个域名就永久性的在GOOGLE里消失了...
【抢夺Google排名(左侧)制高点,抢回本该属于你的客户!】
关于您想要让您网站站点出现在Google左侧结果的前十名?前三名?甚至第一吗?
关于您想要让您的网站站点是霸占搜索结果中百分之80%以上的点击率?
关于您想使用最少的投入而或得最大收益?
关于您想超越您绝大多数的竞争对手,使您处于非常有利的竞争位置吗?
【google优化服务商如何选择? 】
google左侧排名是一项技术性很强的服务项目。企业要进行google左侧排名,选择一家专业的技术实力过关的google左侧排名服务商特别重要。如果您选择了一家没有实力的google左侧排名服务商,很有可能很长时间排不上或把企业的网站站点做坏了,这样给您带来的损失将会更大,毕竟时间也是金钱,会错换很多商机。我们建议企业在进行google左侧排名服务商选择的时候不要一味的选择价格低的,首先要考虑google左侧排名排名服务商的技术实力是否过关的,其次才是考虑价格相对便宜些的google左侧排名服务商。那么如何选择一家有实力的google左侧排名服务商呢?我们给您的建议如下:
A、 多找几家google左侧排名服务商进行沟通,了解其进行google左侧排名的技术理念是否正确,如果哪家google左侧排名服务商认为google左侧排名就是作弊,甚至承诺在一个月以内就可以完成,那您要特别小心了,因为他极有可能让GOOGLE永远删除你的网站站点。
B、 查看google左侧排名服务商自己的网站站点,以及网站站点优化合同,一个连自己网站站点还没有一定排名的公司是不可信的。您可以要求google左侧排名服务商在他所提供的网站站点上加上由他们公司的信息来证明自己,我想这样就基本上没问题了。对那些没有太多成功案例的google左侧排名服务商您得小心了,也许您的网站站点就是他们低价拿过来当作实验品!
Google optimization general process and some common sense
When many friends talk about GOOGLE ranking, they always think that it is a single web page tag optimization process. In fact, this view is wrong.
I do GOOGLE ranking service, I have to do the following steps:
The first step: website diagnosis, including:
website structure diagnosis: see if it is suitable for search engine habits;
Website page diagnosis: see if the layout is reasonable and handled properly;
Website file name diagnosis: see if it uses an unreasonable file name;
Basic diagnosis of website marketing: See whether the current network promotion is reasonable.
Step 2: Website basic traffic analysis:
Flow statistics system installation
Flow analysis,
regional distribution analysis,
The third step: Website optimization processing:
Website structure optimization: rationalize the website structure to suit the habits of search engines
Website page optimization: keyword layout, graphic processing, etc.
Website connection optimization: Systematize the overall connection of the website. On the one hand, it helps search engine searches. On the other hand, it combines user habits to guide users to look at the content of the website to facilitate the final business transaction.
Website label optimization: website label design and optimization.
Step 4: GOOGLE ranking other strategies:
Manufacturing traffic: The key to GOOGLE ranking is traffic. We will use many internet marketing methods in this process.
Make external connections: improve the external connections of the website through various methods such as friendship connections, article promotion, post promotion, etc.
Other paid advertisements...
If you want a website to do well in GOOGLE ranking, you must first do it yourself and promote it well to get a better ranking. Therefore, the GOOGLE ranking of websites should be considered from the perspective of comprehensive marketing, and then do it. Only in this way can the effect be achieved.
If you want to rely on a single label optimization and cheating methods to achieve the effect of GOOGLE ranking before the exam, it is very naive and ridiculous.
After all, GOOGLE ranking is to promote the website. Then, if the comprehensive promotion of the website is done, it is reasonable to get a better ranking on Google.
[What is Google optimization]
Google optimization is "search engine optimization" for the Google search engine. It refers to website planning and web page design according to the Google search engine website ranking rules to ensure that the content, structure, and links of the website conform to Google ranking rules as much as possible. Can get a better ranking on the search engine, so that more potential customers can find you quickly, so as to maximize the effect of online marketing.
When a search engine ranks a website, it not only depends on the information relevance of the page, but also considers the reputation of the website, such as how many external links there are, how high the click-through rate of the page is, and so on. Therefore, a website with substantial content will definitely rank ahead of a website with poor content.
The huge amount of visits and influence makes Google ranking (ie Google ranking on the left) a must for savvy Internet marketing businesses! Achieving a stable homepage ranking through optimization can bring unlimited business opportunities, long-term development and profits, and backward rankings are not only The loss of efficiency also means that precious business opportunities will be handed over to competitors!
[Can Google optimize the ranking on the left forever?]
All the companies that have promoted the ranking on the left side of Google hope that their rankings are as high as possible. We can understand this feeling! We also often receive calls from customers requesting that their website’s ranking on the left side of Google be the first. Or it must be required to be ranked first on the left side of Google. What we want to tell our customers here is: We have the ability to make most of the keywords ranked first on the left of Google, but no one can guarantee that your ranking will always be ranked on the left of Google. . The ranking on the left side of Google is a natural ranking. It is ranked according to the relevance and importance of a webpage. This is a dynamic ranking. his ranking may fluctuate. There is an ironclad rule of one to go up. After all Only those few ranked. We can also find the information "No one can guarantee that you will always be ranked first on the left of Google" in the google book. For our Google left-side ranking service provider, we will try our best to obtain higher rankings for our customers. So as to bring value to customers! But we also need a certain amount of commitment space, so that if there are some small changes in the left side of Google, we have time to adjust. We promise that the ranking on the left side of Google is generally the top ten ranking on the Google homepage.
[Is google optimization cheating?]
Google's left-hand ranking has risen in China for two to three years, and it can be said that it is also in its infancy. During this period, Google's left-hand ranking has also undergone several major adjustments, and each adjustment may result in a number of illegal websites being punished. Many companies engaged in Google's left-side rankings will tell their customers: "This is inevitable, because Google's left-side rankings are inherently cheating!" When they see that their customer sites are punished, a customer once asked me that you would cheat. Ranking? I replied no. As a result, the client suddenly became serious and raised his voice and asked me: how can you improve the ranking on the left side of Google if you don’t cheat? I doubt my integrity, in his opinion. It is impossible to do it without cheating on the left side of Google. This is a sad idea!! In fact, the left side of Google and cheating are completely two conceptual issues. The real Google left-side ranking is to increase the relevance and importance of the website by enriching content and adjusting the site structure, so that the website is more in line with the Google left-side ranking rules, and finally a good Google left-side ranking ranking. It is called search engine optimization in China and SEO (search engine optimizer) abroad. however, cheating is a way to deceive Google and users to improve rankings through some means prohibited by Google. Please see Google's definition of some cheating behaviors:
Avoid hidden text or hidden links.
Do not use disguised or sneaky redirection features.
Do not send automatic queries to Google.
Don’t load web pages with irrelevant words.
Do not create multiple web pages, subdomains, or domains with large amounts of the same content.
Avoid using "entry" pages created specifically for search engines, or other "cookie cutter" methods such as Affiliate Program (similar to word-of-mouth marketing model) with little or no original content.
These quality guidelines cover the most common types of fraud or manipulation, but Goolge may also respond harshly to other misleading behaviors not listed here (for example, tricking users into registering different spelling pages on well-known websites). It is dangerous to think that Google will approve this behavior just because a specific fraud technique is not included on this page. As long as the webmasters do their best to maintain the spirit of these basic principles listed above, they will be able to provide users with a more complete experience, and secondly, they can sit on a better ranking, and far from those who just want to drill loopholes all day long. on!
It can be seen that although many people use cheating methods to get a good Google left ranking, the Google left ranking does not mean cheating. The Google left ranking obtained by cheating is not long-lasting and will eventually be punished by Google.
[Understand the value of Google's left and Google's left ranking]
Search engine ranking is the best way to promote a website, and Google is the overlord of search engines. The website ranks at the top on the left side of Google, which will bring you the most targeted potential customers.
Patrick Ahern knows the power of Google very well. Without it, business is really difficult. The Data Recovery Group for which he is the president has always been ranked fourth in Google. In January of this year, Google excluded the company from search results without warning. As a result, the company’s business immediately fell by 30%. .
Great changes have taken place in our marketing methods in the 21st century. The 21st century is an era of online marketing. It is an era of e-commerce. Both customers and merchants are using the Internet to obtain and sell their own products, and customers are looking for information. The tool is the search engine. Google is the boss of the search engine. As long as you occupy a key position on the left of Google, you are an authoritative and powerful company in the industry. Most customers, especially powerful customers, will naturally come to your door and You do business.
[Is website optimization really simple as you think?]
Some people think that the following is the so-called website optimization: 1: Add dozens of keywords to the title. 2: Add a lot of keywords to META, repeat it over and over again. 3: Set the font to be the same as the background color and add a lot of text. Such as invisible pages, deceptive redirects, cheating link technology/malicious links, log spoofing behaviors are just means to deceive robots. Please do not optimize the website by yourself, or it will be kicked out by search engines. At this time, your domain name will permanently disappear in GOOGLE...
[Grab the commanding heights of the Google ranking (left side), grab back customers who should belong to you!]
About you want your website to appear in the top ten results on the left side of Google? Top three? Or even first?
About you want your website to occupy more than 80% of the click-through rate in search results?
About you want to use the least investment or get the most benefit?
About you want to surpass most of your competitors and put you in a very favorable competitive position?
【how to choose Google optimization service provider?】
Google left ranking is a very technical service. For companies to rank on the left side of Google, it is particularly important to choose a professional and technically competent service provider on the left side of Google. If you choose a Google left-side ranking service provider that has no strength, it is very likely that you will not be ranked for a long time or the company’s website will be broken. This will bring you even greater losses. After all, time is also money. Many business opportunities will be swapped. We recommend that companies do not blindly choose low prices when selecting Google left-side ranking service providers. First, they must consider whether the technical strength of Google left-side ranking service providers is satisfactory, and secondly, consider the relatively cheaper Google Left Side ranking service provider. So how to choose a powerful Google left-side ranking service provider? Our suggestions to you are as follows:
A. Find a few more Google left-side ranking service providers to communicate and understand whether their technical concepts for Google left-side ranking are correct. If any Google left-side ranking service provider thinks that Google’s left-side ranking is cheating, it even promises one month It can be done within, so you have to be very careful, because it is very likely that Google will delete your website forever.
B. Check the website of the ranking service provider on the left side of Google and the website optimization contract. A company that does not even have a certain ranking for its own website is untrustworthy. You can ask Google's left-side ranking service provider to add their company's information to the website they provide to prove yourself. I think this is basically no problem. You have to be careful with those Google left-side ranking service providers who don't have too many successful cases, maybe your website is their low price as a test product!